Looking to trigger automated gifting using a webhook from your CRM or external tool? With Stadium's Webhook Automation feature, you can easily send gifts based on real-time actions, like closed deals, onboarding completions, or customer milestones.

Step-By-Step Guide on How to Create a Webhook Automation

Navigate to the Automated Gifting Page

Expand the Sidebar Menu (if collapsed)
- Click on the left-facing arrow ( ˂ ) at the top-left corner of the sidebar to expand the navigation menu.
  (If the menu is already expanded, you can skip this step.)
Navigate to the Automated Gifting Page
- In the sidebar menu, locate and click on "Automated Gifting" to go to your automated gifting page.

Create New Automation

Click on the CREATE NEW AUTOMATION button.

Fill Out the Automation Form

Complete the automation form with details:
- Enter the name of your automation
- Choose Webhook as the automation type.
Click NEXT

Choose a Gift Type

Select how you want to send gifts:

Send Budget/Points – Let recipients choose their own gifts
Send Kit/Items – Send curated swag or custom bundles

In this example, we will select the "Send Budget/Points" option.

Select A Shop

On the pop-up window, select a template for your shop. You can use the search bar or template categories to quickly find your desired template.
Select your shop template and click the "SELECT SHOP" button to proceed.

Set Treat Budget and Customize Message

Set your treat budget, then click "NEXT."
Note that $1 is equal to 50 points.

Write A Message For Recipients

Customize your automated gift's message by entering your desired text.
Then click "NEXT" to continue.

Select A Payment Method

Choose or add your preferred payment method from the options provided.
Click CONTINUE to proceed.

Add Billing Information

Add the BILLING COUNTRY and BILLING ZIP CODE.
Click CONTINUE to proceed.

Review Conditions and Finalize Your Automation

Read the conditions and terms carefully.
Click "SUBMIT" to finalize the automation.

🎉 Confirmation and Next Steps

Your webhook automation is now live! On the confirmation screen, you’ll see the following options:

Copy Webhook URL
Copy API Key
🔗 These credentials are required to complete the integration with your CRM or automation tool.
Download Invoice
View Full Order Summary

🔧 Configure CRM or Automation Tool

Once the webhook automation is created in Stadium, configure your CRM or platform to send an HTTP POST to the provided Webhook URL.

Examples:

Salesforce Flow: Trigger an HTTP request when a deal is marked as “Closed Won”
Zapier: Use “Webhooks by Zapier” to send data when an event occurs (e.g., form submission, new row in Google Sheet)

How Automated Gifting Triggering Works For Webhook Automation
Once the webhook is triggered, Stadium automatically processes the contact and sends the gift based on your setup.