Want to design and manage your own branded swag through Stadium? This guide will show you how to create a new swag collection on the Swag Page, step-by-step. Whether you’re uploading your company logo, browsing mock-ups, or customizing branded merchandise, Stadium makes it simple to build collections that represent your brand perfectly.
This article includes sections:
☰ Step-by-Step Guide on How to Create a New Swag Collection
🎥Demo Video
🎨 Access the Start Designing Button
There are two entry points to start creating a swag collection.
Entry Point #1 — Through the 'My Swag' Page
Open the left navigation bar by clicking the arrow icon in the top-left corner
Select My Swag from the menu options
Click the + START DESIGNING button in the upper-right corner of the page
Entry Point #2 — Through Your Shop Dashboard
(Use this if you already have a previously created shop and want the collection automatically added to it)
Open the left navigation bar by clicking the arrow icon in the top-left corner
Select Shops from the menu options
Click on the specific shop where you want the collection to be added
From the Shop dashboard:
Click on the BRANDED SWAG tab in the top navigation
Under the SAVED DESIGNS section, click + START DESIGNING
🛍️ Creating Your Swag Collection
Once you click + START DESIGNING, you’ll first set up your collection and choose the products you want to include.
✍️Name Your Collection & Set Your Color Preferences
After clicking + START DESIGNING, a modal will appear:
In the Collection Name field, type a name for your collection (e.g., New hire swag, Q4 Branded Kit)
Under Preferred Swag Colors, select the colors that match your brand — these will filter the catalog and set default color options across products
Click NEXT to enter the product catalog
💡 About Preferred Swag Colors
Choosing preferred colors is optional.
If you select colors, Stadium will use them to:
Filter the catalog to show products available in your selected colors.
Set default color options for products in your collection.
If you skip this step, you'll see all products available for automated designs.
You can also update your preferred colors later from the catalog by clicking PREFERRED SWAG COLORS in the top navigation bar.
🛍️Browse the Catalog
You can explore products in the catalog using any of the following methods:
By Featured Themed Collections
On the catalog landing page, browse Featured Themed Collections (e.g., Onboarding Essentials, Stadium Picks), which are curated sets of items built around a specific theme
By Featured Picks
Scroll down on the catalog landing page to find the Featured Picks section, which highlights popular items commonly selected by users. Use the arrow buttons to browse through the selections and click the + icon to add any item directly to your collection
By Categories
Use the top navigation bar to browse by category (Apparel, Bags, Drinkware, Headwear, Activewear, Workwear, etc.) and use the subcategory tabs to narrow further
By Filters
Use the FILTERS panel on the left to narrow down your options. Click on any filter to expand it:
AVAILABILITY BY COUNTRY: Show only products available in your region
If your recipients are located across multiple countries and you don't have a finalized list yet, select the Global option. This shows only products available across all regions, ensuring everyone on your list can receive the same items regardless of location.
ITEM TYPE: Filter by product type. This includes options such as Buy in Bulk and Volume Discount, which helps you find items available for bulk purchasing at discounted pricing
PRICE: Set a Min and Max price range to narrow down products based on your target budget
ATTRIBUTES: Select from a list of eco-friendly and sustainable products
BRANDS: Select one or more brands (e.g., Carhartt, Nike, Bella + Canvas)
OTHER: Filter by available sizes (XS, S, M, L, XL, etc.)
💡 Tip: You can combine multiple filters at once — BRANDS + PRICE + SIZE- to quickly zero in on the right products.
By Sorting
Use the SORT BY dropdown in the top-right corner to reorder results (e.g., Recommended, Price- Low to High, etc.).
By Search
Use the search bar at the top of the page to quickly find a specific item. Simply type the name of a product, and the catalog will display matching or similar results
👕Selecting Products
Add All Color Variants
To add all color variants of a certain product, click the + icon on any product card to add it to your collection.
Selecting Specific Color Variants
You can also select specific color variants.
If you only want certain colors:
Click on any product to open its detail page.
You can preview the product in different color variants by clicking on the images on the left.
To review product details, click on the + icon beside Product Information
Preferred colors are pre-selected, but you can select or deselect specific color variants under YOUR PREFERRED COLORS to include only the colors you need.
Then, click ADD PRODUCTS to confirm.
📋 Review Your Collection
As you add products, a tray appears at the bottom of the page showing your collection name and item count. Click the upward arrow to expand it and manage your selection:
Click the pencil icon next to your collection name to rename it
Click the trash icon on any item card to remove it
Click Remove All Items to clear your selection and start over
Once you're happy with your selection, click ADD ARTWORK in the bottom-right corner to move to the next step.
🎨 Add Artwork to Your Products
After clicking ADD ARTWORK, you'll be routed to the Add artwork to your products page.
To upload your artwork, you have three options under Add New Artwork:
ASSET LIBRARY: Select from previously saved brand assets
PREVIOUS UPLOADS: Reuse artwork you've uploaded before
UPLOAD FROM DEVICE: Upload a new file directly from your computer
Drag and drop your file into the upload area, or click Search Local Device to browse your files
Accepted file types: SVG, PNG, WEBP, JPEG, JPG, AI, EPS
Maximum file size: 15 MB
💡 Tip: Review the quality guidelines — Upload a high-quality file to prevent production delays. Use a logo with a transparent background and ensure all other artwork has a resolution of at least 300 DPI
After uploading or selecting the logo:
Check the box confirming "I understand and accept the conditions" (applicable only if the logo was uploaded from the device)
Click ADD ARTWORK to apply your file to the products
💡 Tip: You can edit or update your artwork at any time after generating your collection.
🖼️ Assign Artwork to Products
Artworks will appear in the left panel. On the right, you'll see all color variants of your selected products. Select which products to apply your artwork(s) to:
Apply Artwork to Individual Products
Click on each product card to assign the artwork to specific items
Apply Artwork to All Products
Check "Apply this artwork to all products" on the left panel, or "Select all remaining products" in the top-right corner to apply it across everything in one click
🧹 Manage Products and Artwork
You can make changes to your product and artwork assignments before generating your designs.
Remove a Product from the Collection
To remove a product completely:
Click the three dots (...) on the product card.
Select Delete From Collection.
Move Products Between Artwork Sections
If you have multiple artwork versions, you can move products between artwork sections.
Simply drag and drop the product card from one artwork section to another in the left panel.
💡 Tip: Upload Multiple Logo Versions
If you have different versions of your logo, consider uploading both a light version and a dark version.
For example:
Use a white logo on dark-colored products.
Use a black logo on light-colored products.
This helps keep your branding clear and visible across different product colors.
To add another logo:
Click + ADD NEW ARTWORK.
Upload or select the additional logo.
Assign it to the appropriate product color variants.
✨ Generate Your Designs
Once every product has been assigned to an artwork, the GENERATE DESIGNS button will become active.
Review your artwork and product assignments.
Click GENERATE DESIGNS.
Stadium will begin generating your product mockups.
🔍 Review Your Generated Designs
After clicking GENERATE DESIGNS, your collection will enter the processing stage while the designs are being generated. This may take a few minutes, depending on the number of items in your collection.
Once processing is complete, the collection status will automatically update to "DESIGN READY"
🛠️ Customize Your Swag Design
Want to make additional changes to your generated designs?
Follow the steps in this article: 👉 Customizing Automated Designs to learn how to refine your mock-ups, adjust item details, and personalize your collection before ordering.
Need more help? Contact us via CHAT / SEND AN EMAIL TO ✨[email protected]
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